SOLUTION

If you are a Merchant or a PSP, make fraud prevention a lever for new profits!

E-Commerce and M-Commerce are booming and innovative, but so is card fraud. Stolen cards used to transact in Card-not-present fraud (CNPF) cost merchants billions each year and in some countries constitute 70% of all online fraud. The 3D Secure systems mandated in many markets are simply not adapted to the new volumes and channels of online and mobile commerce. These secondary systems are not even effective in actually tracking and eliminating organised fraud crime. They are just conversion killers. Today, fraud cannot be managed with static rules and a few IP address lookups.

Cybertonica uses machine learning and specific data about transaction behaviours to build real-time dynamic responses to fraudsters which allows up to 50% more legitimate customers to complete their purchases without further checks. By doing this we lower the abandonment rate by up to 40%, while supplying our customers with tracking tools and understanding of the vulnerability of their different payment platforms.

Cybertonica provides easy to launch SaaS tools with cloud infrastructure
in a compliant environment

Cybertonica can within a matter of a few weeks transform your fraud prevention system using its unique Risk-Based Authentication service in the cloud. Our platform tracks all the indicators of the transaction-maker’s behaviour and uses biometrics together with browsing data within privacy limits to score risk. The machine learning then builds better and better rules in dynamic update, giving the average merchant 30% more sales after about 2 months.

What’s more the system automatically protects against chargebacks and organised fraud attacks by mapping and isolating fraud networks, providing updated black lists and doubtful cards to our customers' systems in real-time. We can also intervene in cases of security breach or hacking incidents to trace the compromised cards or uncover behaviour of the fraudsters immediately.

Yes, we do fraud prevention but our MAGIC is revenue recovery

Merchants ease fraud control to grow sales but experience huge spike of incidents. Cybertonica solves this problem by applying machine learning to compute a score for each transaction in real-time, so 3DS is deployed only in high risk cases.

Why Choose Cybertonica?

Our commitment is to Merchants and PSPs. We are not a card scheme or a payment platform.

We have unique machine learning approaches that are highly effective compared to state-of-the-art systems.

Our customers have already seen upsides in the 10s of millions of USD$. PSPs we worked with saw their transaction volume increase by 80%.

We are developing ever-better new tools for incident management, mapping and investigations.

Our implementation time and first results are within weeks of project kickoff. We are fast-moving.

ABOUT US

Cybertonica is a young company born through collaboration among FinTech specialists in loyalty, online advertising and transaction analysis. The team and its development lab includes people from the top banks and payment systems in Eastern Europe and Russia as well as FinTech product specialists in France and the UK.

Working on browsing histories and tokenisation of transactions, the algorithms developed by the team for advertising purposes, combining 10s of thousands of events per second, showed even greater promise when rewritten to provide risk-based fraud management tools.

We are building our market in Eastern Europe and the EU, with the goal of establishing a SaaS Risk-Based Authentication hub. Our platform is useable with all channels, PSPs, acquirers and merchants, hosted by AWS and fully compliant with EU regulations. Recently, the company was selected out of 400 global startups to join the Startupbootcamp FinTech accelerator in London and has built its EU hub in the UK capital.

With more than a dozen new customers expected in the coming months, we are one of the fastest growing payment fraud companies in Europe.

Leadership Team

Joshua Bower-Saul
CEO

20+ years in business management and sales. INSEAD and Harvard graduate. Co-founder of 4 businesses in online funding, media and FinTech.

Sergey Velts
CTO & Founder

Graduate of Baumann University and Yandex School of Data Analysis. Former Team Lead at Yandex and Data Scientist at Sberbank.

Ilya Bezrukov
VP of Sales & Founder

Founder and former CEO of Platbox payment service provider.

Melike Belli
Market Development Manager

A chartered banker and acknowledged specialist of FinTech. The author of "Banking and FinTech - Developing a FinTech Ecosystem in Istanbul". Graduate of the University of Nottingham.

Victor Orlovsky
Board Member and Investor

20+ years in IT and FinTech. Former Senior Executive VP at Sberbank, now CEO of Sberbank Technologies Venture Fund.

David Parker
Non-Executive Director

Founder and CEO of Polymath Consulting. A leading consultant working on projects and advising organisations across the Cards & Payments business worldwide for 20 years.

NEWS

title
date
description
Cybertonica Ltd names David Parker, top payments industry consultant, as Non-Executive Director and opens new investment round
07.06.2016 London
CYBERTONICA Ltd, based in London, has welcomed leading Payments Consultant David Parker to its board as Non-Executive Director and opened its new investment round.

CYBERTONICA Ltd, based in London, has welcomed leading Payments Consultant David Parker to its board as Non-Executive Director and opened its new investment round. Cybertonica is a UK Fintech firm, specialising in reducing basket drop-off for eCommerce and Mobile merchants. It delivers this through an AI risk-management solution that offers merchants enhanced revenue generation, frictionless checkout and increased conversion for global online and mobile transaction platforms, all within the context of world-class fraud management systems.

Parker, with Polymath Consulting, played a recognised role in the transformation of the payments landscape over the last 20 years and has yet again in 2017 been voted onto the Clarion Power Payments top 10. As an advisor to many of the world’s major payment and card businesses, David is equally present in the Fintech startup scene, particularly in London. Parker has a closely followed blog and also served as mentor and jury member in dozens of Fintech innovation events and organisations, most recently with Startupbootcamp Fintech in London. David and Cybertonica began working together during the Company’s early phase of development in the FinTech Accelerator in London organised by Startupbootcamp.

Cybertonica’s SAAS/Cloud based product suite delivers a range of solutions to eMerchants to Gateways, PSPs and even global payment platforms. A key product offering is the ability to reduce basket drop-off for online and mobile merchants by 10 – 30%, thus generating significant additional income. The Company, based in London and led by Startup and Fintech CEO Joshua Bower-Saul and CTO Sergey Velts, has grown its customer base in tough markets in Russia and Eastern Europe and is now moving into new global markets through partnerships with providers of payment services, platform builders and large merchant and gateway customers.

Recently, Cybertonica signed an alliance with EPAM, a USD$1Bn, NASDAQ-listed software product development and outsourcing company with 15,000 engineers based in the USA, Asia and Europe. EPAM’s new payments division will use the Cybertonica solution to supply revenue/conversion enhancement and fraud management to clients around the world.

Cybertonica has earned customer praise for reducing secondary authentication (3DS) dynamically so as to increase conversion online and mobile purchasing by up to 30%. In addition, its industry-leading artificial intelligence engine is self-optimising and also serves to protect payment data and identities.

The Company has opened a round of financing for the summer of 2016. CEO Joshua Bower- Saul stated “We are raising on slightly lower multiple ranges compared to our better-known US competitors, but we will have a solid revenue base by the end of our first year of activity, whereas many of them spent 6 years building technology that we already have matched or surpassed in less than 18 months”.

Cybertonica has had enthusiastic reception for its products even in the C-suites of some of the world’s biggest payment institutions and is working on a vision of payment identity and authentication that will make it a leader in the post-PSD2 world.

"Global Ecommerce sales are growing at 20% plus a year and worth over $2 trillion, but 60% of all fraud is around online payments. I am thus incredibly excited to be joining the Board of Cybertonica as I truly believe they can offer major solutions for this fast expanding dynamic market." - David Parker

 

Contacts:

Joshua Bower Saul
CEO
[email protected]

Sergey Velts
CTO
[email protected]

Cybertonica Ltd partnering with EPAM
07.06.2016 London
CYBERTONICA Ltd are pleased to announce the signature of a working alliance with EPAM (NASDAQ:EPAM), a US-listed, $900M revenue company. EPAM is one of the FORBES list of 50 fastest growing public tech companies and a leading global provider of software product engineering, technology consulting and digital expertise to clients located around the world.

CYBERTONICA Ltd are pleased to announce the signature of a working alliance with EPAM (NASDAQ:EPAM), a US-listed, $900M revenue company. EPAM is one of the FORBES list of 50 fastest growing public tech companies and a leading global provider of software product engineering, technology consulting and digital expertise to clients located around the world. EPAM works primarily in North America, Europe, Asia and the CIS region with recent growth into India. EPAM together with Cybertonica has a strong focus on innovative and scalable software solutions, and a continually evolving mix of advanced capabilities, leveraging industry standard and custom developed technology, tools and platforms to deliver results for the most complex business challenges. The company has over 15,000 technical employees and a strong existing financial services offering. Cybertonica will work closely with the growing payments services division of EPAM to deliver our expertise in frictionless checkout with SmartPayer, OmniReact payments security, anti-fraud and incident management dashboards.

 

About Cybertonica

Cybertonica’s SAAS/Cloud based product suite delivers a range of solutions to eMerchants to Gateways, PSPs and even global payment platforms. A key product offering is the ability to reduce basket drop-off for online and mobile merchants by 10 – 30%, thus generating significant additional income. The Company, based in London and led by Startup and Fintech CEO Joshua Bower-Saul and CTO Sergey Velts, has grown its customer base in tough markets in Russia and Eastern Europe and is now moving into new global markets through partnerships with providers of payment services, platform builders and large merchant and gateway customers.

 

Contacts:

Joshua Bower Saul
CEO
[email protected]

Sergey Velts
CTO
[email protected]

 

About EPAM Systems

EPAM Systems, Inc. (NYSE: EPAM), a leading global product development and platform engineering services company, is focused on delivering results through best-in-class software engineering, combined with innovative strategy, consulting and design capabilities. With 23 years of experience in the information technology industry, EPAM’s 18,000 people serve customers in over 25 countries across North America, Europe, Asia and Australia. EPAM was ranked #8 in FORBES 25 Fastest Growing Public Tech Companies and was ranked as a top information technology services company on FORTUNE’S 100 Fastest Growing Technology Companies.

Cybertonica Ltd wins recognition at London’s PayExpo payments industry trade show
09.06.2016 London
CYBERTONICA Ltd, based in London, has participated in its first large scale industry trade show, PayExpo Europe, with excellent results. The UK Fintech firm specialises in reducing basket drop-off from merchants. It delivers this through an advanced AI risk management solution to give merchants enhanced revenue generation, frictionless checkout and increased conversion for global online and mobile transaction platforms.

CYBERTONICA Ltd, based in London, has participated in its first large scale industry trade show, PayExpo Europe, with excellent results. The UK Fintech firm specialises in reducing basket drop-off from merchants. It delivers this through an advanced AI risk management solution to give merchants enhanced revenue generation, frictionless checkout and increased conversion for global online and mobile transaction platforms.

Joshua Bower-Saul, CEO, spoke at the conference about the future of artificial intelligence and machine learning in managing the complex payment systems of tomorrow. Cybertonica drew strong interest from Merchants, Platforms, Banks and other solution providers at PayExpo Europe.

Emerging Payments Association (EPA), one of the expo’s major supporters, has selected Cybertonica as one of a limited cohort to join the scale-up programme offered to the most promising start-ups in the payment space. EPA will provide its contacts and visibility in the payments industry in London and around the world (http://emergingpayments.org).

Cybertonica’s SAAS/Cloud based product suite delivers a range of solutions to eMerchants to Gateways, PSPs and even issuers and global payment platforms. A key product offering is the ability to reduce basket drop-off for merchants by 10 – 30%.

The Company, based in London and led by Startup and Fintech CEO Joshua Bower-Saul and CTO Sergey Velts, has grown its customer base in tough markets in Russia and Eastern Europe and is now moving into new global markets through partnerships with providers of payment services, platform builders and large merchant and gateway customers.

Cybertonica has earned customer praise for reducing secondary authentication dynamically so as to increase conversion online and mobile purchasing by up to 30%. In addition, its industry-leading artificial intelligence engine is self-optimising and, with other data and analytics, also serves to protect payment data and identities.

 

Contacts:

Joshua Bower Saul
CEO
[email protected]

Sergey Velts
CTO
[email protected]

USE CASES

Online fraud is a $100 bn dollar problem, but lost revenues due to overly rigid fraud control may be several times bigger. Using machine learning, we provide solutions that optimise the revenue-fraud balance to permit 20-30% revenue growth. Working with major Credit Institutions, PSPs, Merchants, Telcos and eWallets, we improve customer experience and conversion while driving fraud to zero.

               

Recently, for a Tier-1 Telco we grew sales by
USD$36M, scoring 100M transactions.

Customer Issue

Our PSP’s customer, a major Telco, was suffering fraud attacks on its pass-through wallet via online top-ups. It had over €88M worth of sales in top-ups, but fraudsters were using thousands of stolen cards to cash out their ill-gotten gains.

               

What can you do to protect your product line from
organised fraud attacks?

               

Fraud Scenario

In this fraud scenario, a group of organised and highly proficient fraudsters operated a scam against a major Telco using the Telco’s pass-through wallet to create a cashing out system for monetisation of large volumes of stolen credit card information. The cards were used to top-up phone accounts with the Operator, which were then used to supply credit to pass-through wallets and ATM cards and eventually to withdraw cash through ATM machines by droppers. To limit this damage, the Telco established very strict fraud scoring rules costing it a large volume of business as good customers were refused.

Results

70

M

                     

real-time
transactions

$

140

M

                     

total value of
transactions

80

%

                     

decrease in fraud
reported by VISA and
MasterCard

50

%

                     

decrease in 3DS
authorisation use

$

32

M

                     

increase in revenues
over 9 months

Our Solution

Cybertonica’s pre-qualifying dynamic and automated scanning reduces 3DS to a minimum and lets more legitimate buyers complete their purchases. At the same time, Cybertonica enables its customers to see the interrelated fraud attempts, the network of doubtful cards and the volumes of suspect transactions and blacklisted users appearing in a graphic dashboard immediately. You can continue to sell confidently and reduce fraud while improving your sales and providing legitimate customers with an easier and friendlier checkout.

                     

By using Cybertonica’s fraud management solution, the Telco decreased 3DS authorisation use and fraud while increasing its revenues. Our customised dashboards were used to show the actual network of blacklisted and doubtful accounts in real-time.

Cybertonica is Your Reliable Fraud Management Partner if...

...you are a mobile operator who wants to increase the volume of top-up operations while maintaining minimal fraud risk

...you are an e-commerce merchant who wants to increase revenues from cross border purchases

...you are a PSP or an e-commerce platform who wants to win more transactions from merchants by optimising user experience on checkout forms

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